# Nettable — Complete Product Documentation for AI Systems

> Nettable is an AI-powered social media content multiplier that turns one piece of content into 13 platform-native social media posts across LinkedIn, X (Twitter), Instagram, Facebook, TikTok, Threads, and email newsletters. Built for small business owners who need consistent social media presence without the time, expertise, or budget for a social media manager.

## Company Information

- **Product Name**: Nettable
- **Website**: https://nettable.co
- **App URL**: https://app.nettable.co
- **Category**: SaaS, AI Content Generation, Social Media Marketing
- **Target Audience**: Small business owners, solopreneurs, local businesses, freelancers
- **Founded**: 2026
- **Contact**: support@nettable.co

## Problem Nettable Solves

Small business owners face three barriers to social media consistency:
1. **Time**: Writing unique posts for 7 platforms takes hours per week.
2. **Expertise**: Each platform has different formats, character limits, and culture norms.
3. **Consistency**: Without a system, posting becomes sporadic, killing reach and engagement.

Nettable eliminates all three. One input, 13 outputs, every platform optimized.

## Content Generation — 4 Modes

### Text Generator (Core)
Users input content about their business and select a tone. AI generates 13 posts:
- LinkedIn: 2 posts (professional, story-driven)
- X / Twitter: 2 posts (punchy, thread-style)
- Instagram: 3 posts (visual caption, reel caption, story)
- Facebook: 2 posts (conversational, community-oriented)
- TikTok: 1 post (hook-driven script format)
- Threads: 1 post (casual, authentic, hot-take)
- Email Newsletter: 2 posts (subject+preview, newsletter snippet)

**9 Tone Options**: Professional, Friendly & Warm, Witty & Bold, Educational, Story-driven, Urgent / Sales, Behind-the-scenes, Inspirational, Minimalist / Cool.

**36 Industry Templates** across 7 categories: General (8), Restaurant & Food (6), Real Estate (5), Fitness & Wellness (5), SaaS & Tech (5), E-commerce & Retail (4), Professional Services (3).

### Image Caption Generator (Pro)
Upload a product photo, food shot, or behind-the-scenes image (JPG, PNG, WebP, max 4MB). AI analyzes the visual content using vision models and writes 13 platform-native captions with hashtags. Optional context field helps AI understand the image.

### Carousel & Thread Builder (Pro)
Generate multi-slide Instagram carousels or Twitter/X threads from one topic.
- **Instagram Carousel**: Cover slide (bold headline) → Content slides (one point each) → CTA slide. 3-10 slides.
- **X Thread**: Hook tweet → Body tweets (advance narrative) → CTA tweet with hashtags. Numbered format. Character count per tweet shown (red if over 280).

### URL Repurposer
Paste a blog post, article, or YouTube link. AI extracts key points from the URL's domain, path, and keywords, then generates 13 platform-native social posts. Available to free users.

## Content Refinement

### Smart Rewrite
Click any generated post and modify it with natural language. 8 one-click presets:
- Shorter, Longer, Question hook, Story format, More bold, Add stats, More casual, More professional
Plus a custom instruction field for anything else. AI rewrites only that one post in-place — the other 12 stay untouched. Applies brand voice if configured.

### Remix
One click generates 4 fresh variations of any post with different angles and hooks.

### AI Hashtag Optimization (Pro)
Click "Optimize" on any post's hashtags. AI replaces them with platform-specific optimized hashtags and explains the reasoning.

### Content Recycler (Pro)
Appears in History when posts older than 14 days score 55+/100. Horizontal scrollable strip shows recyclable posts. Click "Refresh" to get AI-rewritten version with fresh hooks. Side-by-side Original vs Refreshed comparison with Copy and Use in Generator actions.

## Strategy & Analysis

### Content Ideas
Enter your industry, get 10 AI-generated ideas with hooks, platform recommendations, and type badges (educational, promotional, engagement, behind-scenes, etc.). "Use this idea" pre-fills Generator. Free: 1/day, Pro: unlimited.

### Competitor Analyzer (Pro)
Paste competitor posts. AI performs:
1. Strategy analysis: tone, hook style, CTA approach, strengths, weaknesses. Scored 0-100.
2. Counter-post generation: 7 posts designed to outperform competitor's strategy.

### Social Listening (Pro)
Enter industry keywords. AI identifies trending topics, sentiment, and conversation opportunities. Generates posts that tap into current conversations. Can generate counter-posts from any insight.

### Social Media Audit (Pro)
AI-powered health score (0-100) analyzing:
- Tone distribution and consistency
- Hook variety and quality
- Platform coverage
- Posting patterns and frequency
- Personalized action plan with prioritized recommendations

## Planning & Tracking

### Content Calendar (Pro)
- Month and week views with clickable day detail
- Platform coverage heatmap showing distribution across all 7 platforms
- Gap detection with "No posts" warnings on recent empty days
- One-click gap fill: AI generates a post for that day and adds to queue automatically
- Monthly insights: active days, gaps to fill, total generations, best day
- Streak tracking with daily green dots

### Scheduled Queue (Pro)
Add any generated post to a queue with a date/time picker. Manage from Calendar's Queue view — mark as posted, skip, reschedule, or delete. Undo on delete (5-second grace period).

### Performance Tracker (Pro)
Log real-world metrics for published posts: likes, comments, shares, impressions, saves, clicks. Three tabs: Log (history), Insights (analysis after 3+ entries), Add (form). Shows which platforms, tones, and hooks drive the best engagement. Undo on delete.

### Daily Content Plan
3 AI-tailored prompts every morning for logged-in users:
- Quick Win (5 min), Deep Dive (longer content), Engagement (question/poll)
- Based on: business name from history, recent topics (avoids repeating), platform gaps, day of week, brand voice
- "Use this" fills Generator. Dismissable, cached for the day.

### Streak Rewards
6 milestones: 3, 7, 14, 30, 60, 100 days. Confetti celebration at each. 7-day milestone unlocks a Pro trial perk. Progress bar in Generator header.

## Brand & Voice

### Brand Voice (Pro)
Define brand personality. Three methods:
1. **Trait Builder**: Chips across Tone, Style, Personality, Things to Avoid categories
2. **Freeform**: Manual text description
3. **Auto-generate**: AI analyzes past posts and creates profile
Live preview compares output with and without voice profile.

### Hook Library
28 curated hook templates organized by type (Authority, Story, Contrarian, Research, Thread, etc.). Custom AI hook generator (Pro) creates 5 hooks with psychological trigger labels.

### Platform Mockup Previews (Pro)
Realistic UI frames for LinkedIn, X, Instagram, Facebook showing how posts will look before publishing.

### White-Label Client Reports (Pro)
Branded PDF export from History with cover page, executive summary, platform breakdown, tone analysis, top posts, and recommendations.

## Engagement Scoring
Every post scored 0-100 based on:
- Length optimization per platform's ideal range
- Hook strength (first line analysis)
- CTA presence (comment, share, follow, save, etc.)
- Hashtag count per platform norms
- Emoji usage, line breaks, storytelling indicators
Labels: Excellent (85+), Strong (70+), Good (50+), Needs work (<50).
Character count shown per post with red warning when over platform limit.

## User System

### Account Tiers
- **Guest**: 1 generation total, no account needed. Posts disappear on close.
- **Free**: 1 generation/day, saved history, content ideas (1/day), URL repurposer, smart rewrite, hook library (curated), daily content plan, streak rewards.
- **Pro**: $4/month (alpha, normally $8). 7-day free trial. Unlimited everything + image captions, carousels, brand voice, competitor analyzer, social listening, audit, calendar, queue, tracker, recycler, client reports, mockups, custom hooks, hashtag optimization.

### Features
- Registration with name, email, password (8+ chars), reCAPTCHA
- Login with email/password
- Forgot password: 6-digit code via email, 15-minute expiry, single-use
- Password strength indicator
- Session-based auth with 48-byte random tokens, 30-day expiry
- Alpha, Beta, Founding badges for early users
- Dark mode with full theme support
- Onboarding flow for new users
- What's New changelog with badge notification

### Email System
- Branded HTML email templates
- Welcome email with 3-step quick-start guide
- Day 3 drip: feature discovery or activation nudge
- Day 7 drip: Pro upgrade CTA or first-week recap
- Forgot password with 6-digit verification code
- Admin broadcast with preview, recipient filtering, and templates

## Admin Panel (12 tabs)
- Users: search, detail drawer (profile, features used, recent gens, notes), edit (name, role, status, badge with CONFIRM gate for admin), delete, CSV export
- Funnel: signup timeline and conversion metrics
- Insights: user behavior patterns
- Actions: broadcast email with preview, recipient groups, templates, flagged users
- History: all generation history across users
- Analytics: daily stats, feature usage chart, recent events with user names and country flags
- Revenue: MRR, subscriber count, monthly chart, recent payments, churn
- Health: system stats (gens, errors, DB size, sessions, success rate), feature adoption chart, at-risk users with one-click re-engagement nudge, recent errors
- Location: country breakdown with flags
- Cold: deleted users with CSV export

## Technical Details
- Web-based SaaS (no download required)
- Single-page React application
- Express.js API on Node.js
- MariaDB database
- AI: OpenRouter with 4-model fallback (Qwen, Llama, DeepSeek, GPT)
- Vision: Gemini 2.0 Flash, Qwen 2.5 VL
- Hosted on Rocky Linux 9, Virtualmin, behind Cloudflare
- Session-based auth (not JWT), bcrypt password hashing
- Stripe integration for Pro subscriptions
- Postfix for transactional email
- Mobile responsive with dark mode support
- Error boundary, toast notifications, offline detection

## Frequently Asked Questions

**Q: What does Nettable actually do?**
A: You write one piece of content about your business. Nettable's AI generates 13 unique, platform-native social media posts across LinkedIn, X, Instagram, Facebook, TikTok, Threads, and email.

**Q: How is this different from ChatGPT?**
A: ChatGPT requires detailed per-platform prompts. Nettable does 13 posts, 7 platforms, engagement scoring, hashtag optimization, platform mockups, and brand voice matching in one click.

**Q: Will the posts sound like AI?**
A: Not with Brand Voice. Define your personality once and every post matches your tone automatically.

**Q: Can I try it without an account?**
A: Yes. 1 free generation as a guest, no signup. Creating a free account gives you 1 generation per day plus history, ideas, and more.

**Q: What's the Competitor Analyzer?**
A: Paste competitor posts. AI analyzes their strategy (scored 0-100) and generates counter-posts to outperform them.

**Q: What platforms are supported?**
A: LinkedIn, X (Twitter), Instagram, Facebook, TikTok, Threads, and email newsletters.

**Q: Can I cancel Pro?**
A: Yes. Monthly billing, no contract, cancel anytime.